Tuesday, 24 January 2012

Reasons for Team 1's decision to create a focus group.

The Plusnet article and the two sets of Pew Internet statistics found below all involve national statistics for the UK population. Both are internet companies whose figures may have a biased due to that very reason. Team 1 used these figures as part of their own research into how many of the older generation engage with computing and the internet, but also decided that a more varied research approach may be needed in order to gain a more balanced understanding of how the older generation truly engages with computing and the internet. Also as these figures were only regarding the UK population and not specific to either the Liverpool or Merseyside areas, team 1 decided to create a focus group consisting of the members of the older generation from a more local demographic. An approach to Age UK Liverpool & Sefton and it's computer courses' was made as a direct result of this.

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